Managerial Economics: Theory, Applications, and Cases (Eighth Edition)

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Managerial Economics: Theory, Applications, and Cases (Eighth Edition)

Managerial Economics: Theory, Applications, and Cases (Eighth Edition)


Managerial Economics: Theory, Applications, and Cases (Eighth Edition)


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Managerial Economics: Theory, Applications, and Cases (Eighth Edition)

Thoroughly updated to reflect the post-crisis, global, and digital economy. Modernized for the 21st century, the Eighth Edition emphasizes strategic thinking by managers and includes over 50 new case studies on events from 2010 to 2012 that prepare students for today’s changing economy.

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Product details

Hardcover: 888 pages

Publisher: W. W. Norton & Company; Eighth edition (September 15, 2012)

Language: English

ISBN-10: 0393912779

ISBN-13: 978-0393912777

Product Dimensions:

7.9 x 1.5 x 9.6 inches

Shipping Weight: 3.4 pounds

Average Customer Review:

2.6 out of 5 stars

18 customer reviews

Amazon Best Sellers Rank:

#272,648 in Books (See Top 100 in Books)

If you're reading this review, I'm going to assume that you're either one of the authors or someone like me who had to get this book for your managerial economics class. As you can probably see, there are a lot of fairly negative reviews for this book. I think this book gets a bad rap because of the way in which it is written, which is more like a mathematics or statistics text. They present abstract concepts in mathematical terms in a way that resembles the proof of a theorem. Personally, I didn't have a problem with that. In fact, I really liked that because through their presentation, they put some pretty abstract concepts into quantifiable terms. I don't own a lot of managerial economics textbooks, but I can't imagine anyone doing a better job of mathematically presenting said concepts. What I didn't like about this book was the fact that it didn't offer much in the way of practical knowledge or application. As an example, the authors discussed utility functions, production functions, and cost functions at length and then provided a "Quant Option" with the appropriate equations for those who are not mathematically impaired. The authors never adequately explained how a manager would go about developing those functions in the first place. If they were to explain how to develop those functions and if they were to add more practical material to complement their excellent treatment of the theoretical material, I would give it 5 stars.

First I will admit to not reading the entire book, just the chapters required for a managerial economics class I was taking.That aside this is one of the least informative books I've used in my academic or professional career. The main issues I have with the book is it is a very topical read (i.e. pointlessly wordy) with very little depth and like a lot of academic reads it really does not focus on application. (You'd think a book with Managerial in the title would focus 80% of its effort on application.)The end result is a book that seems to make fairly simple topics sound complex and difficult while minimizing the complexity of more difficult subjects all the while not helping to improve your ability to make economic managerial decisions.

This is required by my professor for the Economics class I am in for my MBA. I find it to be a lot of definitions and not as much substance. I have found that some of the abbreviations used in the textbook are not standard therefore when my professor speaks about certain formulas there can be confusion. Overall the book is better for reference rather than learning the material in my opinion.

So, my minor is in economics, so I'm pretty well versed in econ. In grad school, Managerial Econ was one of my requirements so I thought it would be pretty easy, until I got this book. The questions, examples, and the writing - none of it makes sense to me. This is THE worst econ book I've ever seen. WORST. Hands. Down.

This book came in 3 different pieces. I can make it work but it’s really badly separated from the covered and in piece.

If your looking for an applied managerial economics text this really isn't it. It is solid in it's theory presentation and cases, but the applications are mostly theoretical, not applied. This isn't a book you will keep around for reference.

Truly one of the worst textbooks I have ever had to deal with. Nothing is explained clearly and the problems at the end of the chapters do not reflect the information in the chapter. They use *for lack of a better word* stupid phrases throughout the book (ex. Enough chat; let's get serious) that distract from the already bad explanations.

Required textbook for my class... Terrible textbook.I haven't taken an Econ class in 8 years... Trying to learn solely from this book is impossible. It's not clear and the examples can be tedious.

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Managerial Economics: Theory, Applications, and Cases (Eighth Edition)


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